Subterfuge

Dictionary.com:

White House Press Secretary:

I simply make the point, as an editor might say, to check it out; do not buy into the BS that you hear about spending and fiscal constraint with regard to this administration. I think doing so is a sign of sloth and laziness.

WSJ Graph from March 2012:

Will this strategy work?

Synonyms:  deception, scheme, trick, dodge, ruse.