MSM: Perspectives

Is it possible the MSM sees itself differently than we see them?

FB Friend Niko posted this Looking Spoon image a few days ago:

Our Comrades at IOTW have had some fun with MSM acronyms.  Motivated by the recent unpleasantness of the MSMs' attempts at painting the Zimmerman-Martin shooting as racially motivated by editing 911 audio and police video of that evening.